10:00 — 11:00Panel Discussion: The Video Game Industry and Qualitative Social Change: Africa
Despite challenges such as complex market entry, fragmented digital payments, and weakened product distribution ecosystems, Africa's gaming industry has experienced significant growth. The number of gamers in Sub-Saharan Africa has increased from 77 million to 186 million in the past decade. The continent's rapid digitalization and emergence of local game development companies are transforming Africa into a promising hub for the industry.
The gamification of society and deeper approaches to game development are enhancing player experiences while driving the development of socially oriented initiatives in education, healthcare, and agriculture. In this session, African game designers and developers will discuss the present and future of the African video game market, focusing on the concept of morality in game development, and discussing how a video game can bridge socioeconomic gaps and address socially significant issues./ Vasily Ovchinnikov,
CEO, Co-Founder, Video Game Industry Development Organization / Russia/ Nathnael Moges,
Co-Founder, Efuye Gela; President, Ethiopian Games Association / Ethiopia/ Isdine IBRAHIMA GNORRA,
Founder, Malaika Games, CEO & Head, Andounian Africa Lab / Benin/ Edwin Kapesa,
Founder & CEO, Chromapixelgames / Zambia/ Ajoa Yaale,
Communications and Marketing Associate, Leti Arts / Ghana / online11:15 — 12:00Panel Discussion: Swipe Right. How Do Artists Collaborate with Brands?
The trend of collaborations between fashion and lifestyle brands and artists will dominate the market in the coming years. From Yayoi Kusama's huge installations in Louis Vuitton boutiques and Damien Hirst's Alexander McQueen collection, to Prada's flagship store designed by artists Elmgreen and Dragset, collaborative campaigns between brands and artists have become an integral part of the creative economy in recent years.
— Who holds the decision-making power for new collaborations, brands or creative agencies, and how can emerging artists position themselves to attract partners?
— What role do art galleries play in facilitating such collaborations, and which creative industries, beyond fashion, should artists explore for potential partnerships?/ Aleksandra Lekomtseva,
Chief Executive Officer, Blazar Young Art Fair; Co-Founder, SAMPLE/ Aleksandra Marić,
Founder, Amaze&Co; Country Lead, Fashion Revolution Serbia / Serbia/ Ivan Bormaister,
Creative Director, M&C Saatchi UAE; Cannes Lions 2022 Jury /Brazil/ Polina Askeri,
Founder, Askeri Gallery & ArtOnline2412:15 — 13:15Panel Discussion: Women in the Russian and Global Film Industry: Experience, Education, Opportunities
On June 17, at the St. Petersburg International Economic Forum, the establishment of the Association of Women Film Producers (WRAP) in Russia was announced for the first time. In this session, the founders and the board of trustees will discuss the role of women in the modern film industry and provide insights into the organization's operations.
This discussion will delve into the educational aspect of WRAP's work, covering the professions available for learning, the experts involved, and the practical application of acquired knowledge. Additionally, the Association's activities in areas such as mutual assistance, psychological support, and legal guidance will be explored. The speakers and participants will address inquiries related to joining WRAP and accessing information about its activities and initiatives./ Susanna Alperina,
Journalist & Film Reviewer, Rossiyskaya Gazeta; Writer, Producer, Program Director of the Chitka and Original festivals/ Anna Shalashina,
Producer, Director of the film company WISH MEDIA; Founder of the Women's Association of Producers in the Russian Federation (WRAP)/ Tamara Bogdanova,
Producer, Director of the KINOKULT film company; Co-Founder of the Women's Association of Producers in the Russian Federation (WRAP)/ Lika Blank, Executive producer, Gorky Film Studio / Ekaterina Golubeva-Poldi,
Producer, Director of the film company SMENA FILM COMPANY; Founder of the Women's Association of Producers in the Russian Federation (WRAP)/ Yerkezhan Maksut,
Producer, Director of UVENT PRODUCTION / Kazakhstan/ Ekaterina Filippova,
Producer, Director of the Pan-Atlantic Film Company/ Yuliya Mishkinene,
Film Producer, Director of the Vita Aktiva film company13:30 — 14:15Panel Discussion: Digital Da Vincis. From AI to Web3
In 2018, a painting created by AI was sold at Christie's, setting the stage for a revolutionary art movement, and a year later, the first NFT artwork shattered records with a staggering $69 million sale. This session will delve into the dynamic world of digital art, exploring a captivating intersection of artificial intelligence, NFTs, phygital tools and the evolution of artistic expression. How does the role of creative visionaries change in the era of Midjourney and neural networks, and how do artists work with AR and VR? Journey through time as we compare the emerging digital art from the 1980s to the captivating artworks of the 2020s, and learn how to navigate the constant shifts within the creative landscape./ Herbert Shopnik,
Director of Business Development, Waves Enterprise; Founder, NFT agency Digital Art EXPO/ Alexander Karlyavin,
Executive Director, VS Gallery; Producer, Masters Digital/ Greg Papania,
Sound Artist and Founder, SINES / Portugal / online/ Zhang Huan,
Renowned Contemporary Artist /China/ Alex Brunori,
Former Head of Creative Works Google MENA (2015-2023 /UAE14:30 — 15:15Panel Discussion: K-drama Phenomenon. Experience of South Korea in Writing Scripts and Preparing for the Filming Process
Dorama, a form of Asian mass culture that emerged in the 1990s, has become one of the fastest-growing genres in the film industry. What are the distinctive genre features of Dorama? How do scriptwriting, directing, and production techniques contribute to its success? And what is the main secret behind the unprecedented popularity of this film direction?
— What strategies can be employed to create standout dorama productions and secure a significant position in the global film market?
— How can the achievements and success in the film industry be utilized to promote local culture and stimulate the region's economy?/ Lily Sherosia,
General Director of TV-3 TV channel (Gazprom-Media)/ Lee Eun Jin,
Director of the Korea Drama Research Institute, screenwriter, producer, journalist/ Seong Junkyung,
Screenwriter/ Kim Hong Ki, Film Director,
Theater Director15:30 — 16:15Panel Discussion: From Stats to Virality: Unlocking the Art of Digital Storytelling
Did you know that video content has become the undisputed king of digital advertising? In just a few years, it has transformed from a luxury to a necessity, captivating audiences and driving unprecedented engagement. In fact, studies reveal that videos can increase purchase intent by a staggering 97% and boost brand association by 139%.
However, the landscape continues to evolve, and staying ahead of the curve is crucial. From the explosive growth of live streaming and immersive 360-degree videos to the rise of interactive storytelling and personalized experiences, witness how a 30-second ad can go viral and amass millions of views and learn how brands and creative agencies are leveraging cutting-edge techniques to captivate audiences, forge deeper connections, and drive measurable results./ Maksim Perlin, CEO, Blacklight / Ivan Bormaister,
Creative Director, M&C Saatchi UAE; Member of Cannes Lions 2022 Jury / Brazil/ Alex Brunori,
Former Head of Creative Works, Google MENA (2015-2023) / UAE/ Sergey Orekhov,
CEO, Intention/ Anna Smirnova,
Creative Producer & Curator, Generative Gallery16:30 — 17:15Keynote / case study: The Phenomenon of K-pop Popularity | Behind the Scenes
K-pop is experiencing the second wave of popularity in Russia and beyond. How and why has k-pop become so popular in our region and worldwide? What is behind the concept and how to build a development strategy for a music brand that will allow it to be popular around the world?
— What goes on behind the scenes in the K-pop industry that contributes to its success?
— How can a trend be established that gains international popularity?
— What are the current opportunities available to promote artists globally?/ Nury Lee,
Representative of the Cultural Centre of the Embassy of the Republic of Korea/ YoungJae Kim,
SBS Global Contents Biz team Deputy Director / South Korea17:30 — 18:30Keynote / case study: How to Create a World-Class Scenario?
For several decades now, Korean cinema has been one of the most attractive areas of the film industry around the world. Dozens of new films and dramas are released every year, and during the pandemic, an unprecedented boom in Korean cinema took place.
— Does the later formation of cinema affect the global success of local film industry products?
— How to avoid using European genre conventions and create a unique product?
— What approach, following the rules or going beyond them, provides the best opportunity for screenwriters to gain prominence on the global stage?/ Valeria Davydova,
Film Expert & Journalist, Snob, Theories and Practices, Author & Lecturer/ Lee Eungjin,
Screenwriter, Producer, Journalist / South Korea18:45 — 19:30Panel Discussion: Fashion Fusion. New Horizons of Cooperation between Russia and Thailand
What do fashion designers and manufacturers in Russia and Thailand, countries with radically different cultures and consumption patterns, have in common? In this session, leading fashion experts will discuss what will define the landscape of the industry in the coming years and outline the possible ways of cooperation between Russian and Thai manufacturers and retailers.
— What are the challenges for Russian mass-market and premium brands, what constrains the development of regional clothing business, and where are Russian collections being sewn now?
— What new formats of cooperation are of interest to Asian market leaders, what can Thai manufacturers offer Russian fashion brands and what strategies can be employed to foster successful partnerships?/ Anush Gasparyan,
Co-Founder and Commercial Director, Fashion Consulting Group/ Chanchai Sirikasemlert, Executive Director, Textile Institute of Thailand / Online, Thailand/ Jumnong Nawasmittawong,
Advisory of National Federation of Thai Textile Industries / Online, Thailand/ Evgeniya Filippova,
PR-expert and Producer; Co-Founder, FRONT Project/ Olga Mikhailovskaya,
Fashion Journalist & Co-Founder, Project FRONT/ Olga Pokrovskaya,
Product Director, Love Republic/ Konstantin Bandorin,
Director of Strategic Development, Textile and Light Industry Innovation Centre / online
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